Preparing for the Eclipse
Oregon Businesses Should Be Ready for the Total Eclipse Across America August 21, 2017
Hotels and campgrounds are booked solid for the August 21 eclipse, an event that is expected to draw up to one million visitors. Both lodging and restaurant businesses in the “path of totality” need to be aware that this event presents both challenges and opportunities, for example, the potential for transportation gridlock and strains on deliveries and services.
ORLA is working with Travel Oregon to produce information and guidance on how the industry can better prepare for the influx of people during that time.
In case you missed it, ORLA's Lodging News
magazine recently published, "Bracing for Impact with Major Events: Lodging Operators Prepare for 2017 Eclipse and Beyond," where we spoke with organizations like OMSI, Travel Oregon, and the Office of Emergency Management on the potential impact on tourism. Read the article online
Some things to know:
For the latest information on the Eclipse, check out these resources:
- The 2017 total solar eclipse will be the first such event visible from the contiguous United States since February of 1979.
- The eclipse will take place on Monday August 21, 2017, beginning at 9:00am (all times are Pacific Daylight Time) and ending at 11:30am; totality will occur for approximately two minutes around 10:20am (with slight variations depending on viewing location)
- The path of totality (where the moon will block view of the sun completely) stretches across parts of twelve states, including Oregon, and will likely attract viewers from around the globe.
- In Oregon, the path of totality will cross parts of the following sixteen counties: Baker, Benton, Clackamas, Crook, Deschutes, Grant, Lincoln, Linn, Jefferson, Malheur, Marion, Polk, Tillamook, Wasco, Wheeler, and Yamhill.
Travel Oregon will be producing an Eclipse guide that we will distribute at our Welcome Centers and online. Visitors will also be able to download the guide in Pdf form.
ORLA’s statement on hotel tactics for the eclipse
As Oregon’s leading hospitality association, the Oregon Restaurant & Lodging Association (ORLA) feels a responsibility to respond to the reports of unfair consumer practices relating to hotel reservations during the upcoming eclipse this summer.
Cancellations can occur at lodging properties for a variety of reasons, however, it is crucial that lodging operators inform guests why the cancellation is occurring. Since online pricing for hotels is often based on supply and demand, rates can increase exponentially due to a dramatic increase in demand around an event. Therefore, it is in the best interest of the lodging property to provide customer service with open, immediate communication with guests while offering prices that will result in room nights being filled.